We stop listening to a band because they go mainstream. But in other cases we avoid particular choices or behaviors because other people are doing them. In some cases we imitate others around us. But social influence doesn't just lead us to do the same things as others.
Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. You picked a particular career because you found it interesting. You wear a certain jacket because you liked how it looked. If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make-from what we buy, to the careers we choose, to what we eat-in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" ().
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